Blackberry drops Alicia Keys

Onyeka Ibeanusi  | Friday, 3 January 2014 | 1356 Total Views


Recent reports has it that Alicia Keys may have been relieved of her position as BlackBerry's creative director. CTV News reports that she will be leaving on January 30.

There were reported moments when she was caught tweeting from her iPhone. Keys didn't have any perceptible influence on BlackBerry's product or marketing offerings. She appeared at a few events and participated in the launch of a scholarship program designed to attract more young women to science and technology.

However, the title of "global creative director" might have suggested a little more creation and direction. BlackBerry offered a fairly tuneless comment: "We have enjoyed the opportunity to work with such an incredibly talented and passionate individual."
No one, no one could dispute her talent. Perhaps, though, she's ready for a brand-new her.