Dr. Dre and Jimmy Iovine to launch Beats Music today

Onyeka Ibeanusi  | Tuesday, 21 January 2014 | 1355 Total Views

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Dr. Dre and Jimmy Iovine are set to launch their online music streaming company Beats Music today.

It is a subscription-only service that promises to be the ultimate music companion. Iovine thinks Beats, which launches Jan. 21, will top Spotify, Pandora, iTunes radio and upcoming offerings from Google and Neil Young by offering better curation, i.e., playlists that have been programmed by experts not algorithms.

Dr. Dre, of course, is the legendary producer behind NWA, Snoop Dogg, Eminem and 50 Cent. Iovine, before co-founding Interscope Records and eventually becoming the chairman of a merged label that includes Geffen and A&M, was a storied producer who worked on albums by Bruce Springsteen, U2, Tom Petty and Stevie Nicks.