Dress For Success To Give Away Bridal Outfit For Free
Onyeka Ibeanusi | Wednesday, 10 December 2014 | 559 Total Views
The Dress For Success Program is our way of joining the fight to empower women across Nigeria. Over the years, researchers and psychologists alike have established a link between how we feel about ourselves and our outward appearance.
This link has been termed enclothed cognition. Enclothed cognition describes the systematic influence that clothes have on the wearer’s psychological processes. It involves the co-occurance of two independent factors- the symbolic meaning of the clothes and the physical experience of wearing them. Best selling books like John T. Molloy’s Dress For Success highlight how looking good on the outside increases one’s over-all sense of self worth or personal value and in turn affects people’s
reactions and perceptions of us.
What we want to do at Leila Fowler is to make a difference in the lives of women that are or have gone through tragedies and trying times or women that are simply just trying to chart their path in life. Our mission is a simple one, to promote confidence in women one outfit at a time.
Our aim is that the Dress For Success boutique is a place where women can benefit from charitable contributions and for that purpose beneficiaries of the program are not charged for the clothing.
By working hand in hand with other women’s organizations we are able to come in contact with women in need of these donations.
Dress For Success Program has also introduced a bridal give away on your social network outlet. Our hope is that a bride-to-be going through some sort of hardship will see it and possibly be the recipient of this give away. We have attached.