#EventPromotionTipsSeries: Avoid Competition

Onyeka Ibeanusi  | Thursday, 17 July 2014 | 643 Total Views


This week's edition is about competition. We don't dispute the fact that competion is very healthy for growth, but in this case, you need to avoid it.

You certainly want to make money from your event so there will be no need rubbing shoulders with bigger brands doing the same thing. Before you kick off your event, you must do your due diligence.

Who is organising similar events in that region? what are the similarities between your event and theirs? how big are they? how successful was their event?

These questions will help you avoid competing with them especially if they are bigger brands. You need to choose your date carefully. If you fix your event date on the same day a more popular event is holding, you will have yourself to blame.

It is very important to note these key factors. Your event is unique, even if it shares some similarities with that of other organisers, so you must try as much as possible to protect it from being overshadowed by bigger and directly competitive events.