Intel Teams Up With 50 Cent For Smart Headphones

Onyeka Ibeanusi  | Sunday, 31 August 2014 | 797 Total Views


In a bid to compete favorably with brands like Apple, Intel has teamed up with 50 Cent's SMS Audio to create a new category of “fitness wearables,” (smart headphones), which has sensors that can measure the heart rate. 

“Intel is focused on driving innovation in the wearable technology segment by partnering with lifestyle brands like SMS Audio that complement our technology and design expertise,” said Michael Bell, corporate vice president and general manager of the New Devices Group at Intel.

With patented “ear-hook design” that makes the headphones comfortable even as an energy-harvesting audio jack removes the need for extra batteries or chargers. The SMS Audio BioSport In-Ear Headphones powered by Intel will be available in the fourth quarter of 2014. Pricing will be revealed later. 

The device has a built-in optical sensor that continuously measures heart rate during intense exercise, states of relaxation and every moment in between – while dynamically removing noise signals caused by body motion and ambient light. This means that athletes won’t have to wear less comfortable chest strap style monitors to track their fitness. The headphones will be sweat and water-resistant. And they will synchronise with the RunKeeper step-tracking app. The headphones will also come with a tangle-free cord, an in-line microphone, neoprene carrying case, and three sizes of ear gels and hooks