iPhone 5C unveiled by Apple
admin | Tuesday, 10 September 2013 | 650 Total Views
Apple CEO Tim Cook took to the stage Tuesday in California, where he announced a new, lower-cost iPhone.
The iPhone 5 will be replaced by two new models: The colourful, lower-cost iPhone 5C, and the iPhone 5S, the company’s new flagship, top-end phone.
“It’s the most forward-thinking phone we’ve ever created. It’s packed with incredible technologies,” said company executive Phil Schiller. “The iPhone 5S is a huge leap forward in mobile computing performance.”
Available in three colours — gold and silver and space gray, and made of high grade aluminum, and will be powered by an A7, a 64-bit chip, which the company claims is 56 times faster than the original iPhone.
The iPhone 5C will be available in a variety of colours, including green, yellow, blue, red and white.
“We believe the iPhone is an experience. It’s simpler, more essential, more capable and more colorful. said Apple’s Sir Jony Ive, head of the company’s design. “iPhone 5C is beautifully, unapologetically plastic. ”
The iPhone 5C has 4-inch retina display, integrated touch and a 8 megapixel camera, that will have an improved Facetime HD camera. This is expected to be the more low cost offering and Schiller said that it will cost 16 GB is $99, 32GB is $199 on a 2-year contract in the U.S.
Apple executives also showed off more details of the company’s updated iOS 7 operating system, including improvements to Siri, its voice-enabled search funcation and personal assistant. (Among other things, Siri will now be able to pull in information from Twitter during searches.)
iOS 7 will be available on September 18th, and along with it, iWork, the company’s suite of productivity tools including Iphoto, Imovie and the presentation software, Keynote, will be free.
The new operating system will also feature Itunes Radio, the company’s music streaming service.
Releasing a cheaper iPhone for the first time, along with an updated high-end model, is a high-stakes but necessary move, analysts say. Apple’s latest announcement, at its Cupertino, California headquarters, comes as the company faces mounting competition from other smart phone makers, including Samsung.
The U.S. announcement will be followed by another shortly after in Beijing on Wednesday, according to Chinese media. The pairing of announcements has fueled speculation that a long-anticipated deal has been reached with the world’s largest mobile provider, China Mobile, as well as Japanese operator NTT DoCoMo.
“It’s like the final pieces of the puzzle,” said Chris Jones, vice president and principal analyst with independent firm Canalys. “They’ll sell a lot of units just by having those two carriers on board now.”
An updated high-end model and cheaper version have been dubbed the iPhone 5S and 5C respectively by speculators.
Compared to the iPhone 5, the “5S” will likely be slimmer, have a biometric sensor for fingerprint unlocking and have typical updates the phone’s speed and camera, said independent mobile analyst Chetan Sharma.
“More interesting is the 5C,” he said, adding if it’s sold for between $300 and $400 (U.S.) the phone could be a “huge hit” in emerging and existing markets, where Androids now dominate. He compared having two offerings to the regular iPad and iPad mini.
Invitations to Tuesday’s announcement include bright polka dots and the message “This should brighten everyone’s day.” Sharma said he expects the 5C to come in smaller sizes than traditional iPhones and come in several colours but also run on the new operating system iOS 7.
“The expectation is, for the first time, there will be a high-end iPhone and a lower-end iPhone,” said Geoff Blaber, mobile analyst with CCS Insight. “The real question is, within that, how will the positioning work and how will they be priced to differentiate themselves?”
He said he doesn’t expect the 5C to be drastically cheaper and questioned whether Apple will stop selling older iPhones, in favour of the cheaper version.
“A huge opportunity for Apple is the emerging markets, China in particular, where they’ve been struggling to date,” Blaber said.
Tim Cook, Apple’s CEO, said himself late last year that China is a “very important market” for the company.
Apple grew its shipments in the last year by 20 per cent worldwide, while world-leader Samsung was up 55 per cent, Canalys said last month in second-quarter estimates, which also found India was the fastest growing major market.
Analysts agree Apple needs to grow within emerging markets, without ignoring existing high-end smart phone markets, where there are signs that growth is slowing overall.
Jones, from Canalys, said he doesn’t expect Apple to react to all of the latest developments from competitors, including Samsung’s release of a “smart watch” last week and increasingly large screens.
He said Apple is more likely to release a watch next year, since there’s limited competition, and none of the existing products “are very compelling.”
But he said choices around whether to enlarge screen size could be more contentious.