Kanye West part ways with Nike, Signs new multi million Dollar deal with Adidas

Onyeka Ibeanusi  | Tuesday, 3 December 2013 | 744 Total Views


American rapper Kanye West has ended his long-running partnership with Nike to take up an offer from one of the brand's biggest rivals - Adidas.

The rapper announced the "official, non-official, official" deal which is rumoured to be worth $10 million (Ten million Dollars) on the Angie Martinez radio show yesterday, explaining that he's taken on the collaboration as he was thinking about his daughter North's financial future.

"The old me, without a daughter, would have taken the Nike deal because I just love Nikes so much," he said. "But the new me, with a daughter, takes the Adidas deal because I have royalties and I have to provide for my family."