Patoranking And Blackmagic Performs At McDowell’s Launch
Onyeka Ibeanusi | Monday, 28 July 2014 | 1031 Total Views
Celebrities gathered to celebrate the launch of McDowell's in Nigeria. The event held at the Oriental Hotel on Friday had the likes of dancehall rave of the moment Patoranking and Blackmagic treating them to good music.
According to Ashok Capoor, President - Strategy, United Spirits Limited (USL),
“McDowell’s No 1 family is now far ahead in the game with half a million cases sales last year in Nigeria. Global expansion and the premiumization strategy has paid off significantly for this portfolio especially in creating the largest whisky franchise with the combined strength of McDowell’s No. 1 whisky and McDowell’s No. 1 Platinum whisky. The brand has created new benchmarks be it contribution to USL’s topline and bottom line, retail value or, growth vis a vis industry performance. The record breaking performance by McDowell’s No. 1 is a reiteration of great faith affirmed in the brand by consumers and our trade partners.”